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apertoo.com

The Portal for Contemporary African Digital & Photographic Art

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    • Michael Meyersfeld
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    • Sandra Legg
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  • News
    • apertoo update June 2018
    • apertoo update – April 2018
    • apertoo update – March 2018
    • Our very first post to the World

Category: News

apertoo update June 2018

July 9, 2018

It’s been a tiresome and frustrating month.  Trying to spread the brand is proving a challenge and we have identified a few reasons for this.  We have had meetings with some partners, both local and in Europe.

One of the more exciting aspects of the past month has been the finalisation of the initial design work for our apertoo catalogue.  Just another step in the process of developing apertoo as “The Portal for Contemporary African Photographic Art”.

Onwards and upwards

David Epstein

Founder: apertoo.com

News, newsletter, Portal

apertoo update – April 2018

April 25, 2018

Our monthly update:

The last month has been spent refining some of the admin issues with our model.  How to select artwork, what artwork to select.  As you know – we are running very thinly in terms of admin support.  However we knew this would be the situation as we grow and develop the brand.

We are finalising the first set of our photographic artists galleries which will commence publishing at the beginning of May as well as to start actively using Instagram.

We have also started a small Google AdWords campaign so if you have arrived here via a click-through – welcome.  Please help us and subscribe to our newsletter and if your are a photographic artist, please send us your work for us to review and list.  Please help us spread the apertoo.com brand – without you – there is no apertoo!

All the best.

David Epstein

Country

apertoo update – March 2018

March 23, 2018

Just a brief update on our progress:

 

It’s been a hectic March as we get all the fundamentals in place.  As a living project, the long-term vision remains the same – to be THE portal for African Contemporary Photography..  Being based and networked in South Africa – it is obviously easier to chat to local photographers and we have commitment from our first batch of photographic artists and will start rolling their galleries out in the next week.

 

We are being pretty flexible at the moment regarding the commercial/royalty arrangement but we have one basic principle – the financial model has to work for both the photgraphic artist and apertoo.  If we can’t get this right – the vision will just remain that – a vision which will become forgotten.

 

We have started to connect with continental (Ma Afrika) photographic artists on our Instagram account @apertooafrica and this together with Twitter will become our emans of news dissemination.  Please follow us.

 

Till the next update – live the dream.

 

David Epstein

 

Social Media

We have registered the following accounts:

Facebook:: @apertoo

Instagram:@apertooafrica

Twitter: @apertooafrica

 

Technology Update

  We have now decided on our technology platform – and although not perfect – we need to realise our human resource limitations and use technology which fits the fundamental requirement.

News, newsletter, Portal apertoo, apertoo.com, news, newsletter, photography

Our very first post to the World

February 7, 2018

It’s exciting times for us.  After a long period of thought, discussion and debate – we have finally done it – we have launched our stake in the ground – our portal – apertoo.com.  We still have a long way to go and a lot more debate and discussions to be had.  However, we are here and we have started Africa’s first portal dedicated to show-casing and selling some of the finest contemporary photography Africa has to offer.

We are in for a ride that I can gaurantee you, but we are ready for it – we will take the good with the bad.

 

Every (ad)venture has a beginning and this is ours.  The portal is not fully developed but we are now in a position to start beating our own drum rather than just talking about it.

 

Stay tuned and please join our mailing list so that we can keep you updated with our portal developments and plans.

 

David Epstein – Founder apertoo.com

Portal africa, apertoo.com, contemporary, photography

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